March 03, 2005

Netscape: AOL's Unacknowledged Little Brother

I saw an intriguing commercial the other day, and finally had time to do a little research. But not before it had spurred on this internal conversation:

Ardith: "Why am I seeing a commercial for Netscape Internet Service on TV? Didn't they get bought out by AOL?"

Ardith: "Yes, they did. Apparently it is now in AOL's best interests to have two differently named and priced services. Oddly enough, this 'Netscape' seems to be placed for competition with NetZero and their increasingly hard-hitting tv advertisement campaigns. Except without the marketing budget which AOL reserves for its better-known ISP ads."

Ardith: "Sounds lovely. I must look this up at some point in the future."

AOL service plans

Netscape Internet Service

I just found it mildly interesting. Note that there is absolutely no hint of connection between the two. But maybe there's a really good reason for that. Maybe there's a good reason for not having it with the other AOL plans as an option which leaves out the 24/7 customer service in favor of economy.

I dunno.

Posted by Ardith at March 3, 2005 08:06 PM | TrackBack